Nov 24, 2021
Paul DeJoe is a Co-Founder and COO of MUD\WTR, a company that
creates a coffee alternative aimed to optimize one’s mind, body and
ritual. Their product is made with organic ingredients used by
cultures young and old for their health and performance benefits.
The flagship product is an elixir consisting of masala chai, cacao,
turmeric, cinnamon, sea salt and four mushrooms: chaga, reishi,
lion’s mane and cordyceps. It has 1/7th the caffeine of coffee, and
is crafted to give energy, focus and immune benefits without the
jitters, crash and dependency.
To find out more about MUD\WTR, check out their website.
In this episode we discuss:
- How a mind-opening concert experience lead to the creation of
MUD\WTR
- The importance of ritual, and the equal importance of
periodically evaluating our habits
- The challenge of competing with one of the most widely used
addictive substances
- Creating a company culture that reduces anxiety and leaves
space for 10x ideas to grow
- What it is. Why we want it. And how to encourage it.
Key Takeaways:
- It was refreshing to hear how MUD\WTR built their employee
benefits from a blank slate. How they intentionally consider what
it is that they’re trying to create, and experiment with the best
way to create it—with curiosity, checking in on what’s working and
what’s not, and adjusting as needed. I can’t help but think what a
gift it can be when there isn’t a playbook to follow, when there
isn’t someone to copy from. It’s a slippery slope, and a sticky
trap, doing things the way you “should” be doing them.
- When we humbly, and vulnerably share with each other the
obstacles in life we’ve personally wrestled with, it allows others
to see us more clearly, and it helps break the unhealthy curated
narratives we’re constantly surrounded by. It’s sharing that allows
us to connect deeply and understand we aren’t alone.
- As a leader, it’s part of your job to ensure your employees
aren’t burning themselves out. We have created a culture that wears
burnout, lack of sleep and “busy” as badges of honor. It’s going to
take intention to break that culture and replace it with balance.
Your employees, and your company, will be better for it. As a
leader it’s up to you to lean in with curiosity, test and find
creative ways to instill a culture of balance, and (equally
important) to model that behavior yourself.
References:
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